From a Desire to Reality – Maggie’s Tale

From a Desire to Reality – Maggie’s Tale

As a smaller little one, Maggie Steyn enjoyed shelling out time helping her mother in the kitchen with baking and cooking, but with the desire that 1 working day, she would develop a variety of rusks with her personal branding. As the decades went by she gained encounter of the cafe trade, from helping her father after faculty hours in his hectic cafe located in Goodwood, Cape City.

On finishing her schooling, Maggie started on the journey to fulfilling her desire. She acquired small business administration awareness in the highly aggressive retail trade and administration experience as a department manager with the Foschini Team of merchants, as perfectly as with the Intercontinental corporations of Outdated Mutual and Sanlam.

However, Maggie never ever forgot her childhood ambition of wanting to bake rusks skillfully. She married her farmer husband Stephen and grew to become section of the rural everyday living on their farm, Soutfontein, located amongst Malmesbury and Moorreesburg in the Swartland, of the Western Cape in South Africa. She reared 4 kids, Steven, Emma, Lara, Jana, and started off on making her rusk-baking aspiration a actuality!

With an original cash of only R262, she bought her very first lot of flour, and started baking rusks in a very small oven, with only two baking trays. Her 1st authentic business venture was as a stallholder at a neighborhood Wine Festival, promoting jams, cookies, and rusks from a plastic table. However, among the consumers who purchased rusks from Maggie, have been the administrators of nearby branches of key grocery outlets.

This option helped inspire Maggie’s desire to results, since they requested her if she would bake rusks for their suppliers!

From a humble starting, Maggie has grown into a flourishing organization good results tale. Taking up the challenge to make her rusks for resale, the first creating she made use of for her baking was the 17th century original farmhouse that quickly grew to become also tiny to cater for her small business. Her current, productive, modern-day hygienic manufacturing facility developed on the farm, is now equipped with two business ovens, with a third about to be obtained.

Maggie is knowing her aspiration as she watches the demand from customers improve for her house-farm rusks. Maggie was selected to enter a organization incubator plan, carried out by a key retailer developed to really encourage selected little firms to reach their entire potential.

It is Maggie’s desire and ongoing ambition to achieve her future objectives of satisfying and creating increased shopper demand for her “Maggie se Spens” rusks, nationally and internationally. In convert, her fulfillment will be in delivering employment for lots of people, who right now do not have work opportunities and battle to endure. Maggie is dwelling her dream, which demonstrates to all probable entrepreneurs’, that something you can visualise, is doable!

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